Booze Muse

The art and craft of liquid inspiration

Cachaça Wins: No More “Brazilian Rum”

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Over a year ago, Booze Muse published an article about the uphill battle that cachaça was fighting with The United States Alcohol and Tobacco Tax and Trade Bureau over the commercial name of their national spirit. The liquor was labeled “Brazilian Rum,” to the detriment and embarrassment  of fans, connoisseurs and producers, who argued that although cachaça bore some resemblance to the Caribbean favorite, the denomination was, as Leblon’s Steve Luttmann, stated then, misleading to say the least. “The issue is when consumers read ‘Brazilian rum’ on the label, they expect it to taste like rum,” he said. “Consumers taste it and find out that it really isn’t rum, and this creates a lot of consumer confusion.” Both liquors originate from sugar cane, but rum is distilled from molasses, whereas cachaça is distilled from fresh sugarcane.  Read the rest of this entry »

Amazon.Cocktail: Cedilla puts Açaí into Cachaça for an extra-trendy Brazilian liqueur

Liqueur, Spirits Just Sound Happy, Don't They?, The Fine Art of Mixology, Tips and Trends No Comments »

By Ernest Barteldes

A decade or so ago, the açaí berry was starting to get a lot of attention in Brazil, where many began consuming its pulp in a bowl mixed with granola or other ingredients to benefit from its antioxidant and energetic properties.

Word spread quickly, and soon the fruit—which is taken from palm trees that grow natively in the Amazon region—made its way to the United States market. The first company to exploit it stateside was Sambazon, an American company that specializes in exotic tropical fruit. Açaí has come to be regarded as a “super fruit” that is now featured in dozens of products, going from fruit smoothies to dietary supplements, conditioners and açaí-infused vodkas by Absolut and VeeV—the latter of which is used to make the “Veev a Loca” martini at the Signature Room on Michigan Avenue. Read the rest of this entry »

Sipping to the Beat: Drinkify Pairs Tunes with Drinks

News and Dish, Spirits Just Sound Happy, Don't They?, The Fine Art of Mixology No Comments »

Can’t figure out what to drink while listening to music on Spotify? There’s a website for that. It’s called Drinkify.

Drinkify.org was “created in twenty-four boozy hours ” by Hannah Donovan, Lindsay Eyink and Matthew Ogle. They all met each other through music jobs at Last.fm and iTunes. At the event Music Hack Day in Boston they came up with the idea of combining music and alcohol— perhaps sparked by Donovan’s epic hangover from the night before.

Drinkify attempts to pair whatever song you’re playing with the perfect cocktail recipe. Just type in the artist, song or band, hit the “What should I drink?” and bam: Cocktail recipe. Read the rest of this entry »

Soju’s Sojourn: Will Korea’s National Spirit Find Staying Power in the US?

News and Dish, Saki and Soju, Tastes of What's to Come 1 Comment »

Korean nationals certainly take pride in soju, their widely consumed national spirit that is ubiquitous in Korean-American communities throughout the country and is enjoyed in a variety of ways—chilled or mixed with a number of beverages, including bek-seju (a strong ginger-spiced wine), yogurt or even beer.

Soju is the second most consumed spirit in the world (according to a recent report by Forbes magazine), but when you bring it up around westerners not hip to Asian drinks, few have even heard of it. This is bound to change, since large producers like Jinro and Charm have been hard at work introducing the spirit to American audiences. Read the rest of this entry »

Rummed Out: Brazil’s national spirit cachaça fights for its name

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A decade ago, ordering a caipirinha outside the Brazilian enclaves in South Florida or New York would puzzle most bartenders. However, thanks to the efforts of a dedicated group of producers, the now-ubiquitous cocktail (made with cachaça, lime and muddled sugar) can be ordered in places as diverse as Café Laguardia, Al Primo Canto, Café 28 or Karyn’s on Green.

“Caipirinha has been the object of intense experimentation by bartenders and mixologists in the US,” explains Vicente Ribeiro of Fazenda Soledade in Rio de Janeiro. “A larger variety of fruits have demonstrated cachaça can be as versatile as vodka, albeit with a higher complexity of aromas and flavors.”

“When we started in 2005, awareness was less than one percent of cocktail consumers,” explains Steve Luttmann of Leblon, one of the major premium brands commercialized in the United States. Awareness of cachaça among cocktail consumers is now nearly twenty percent in the major markets (New York, LA, Chicago, San Francisco and Miami). The caipirinha, with thirty-percent awareness, is now one of the top-ten cocktails on menus, and was the fastest-growing cocktail in 2010. Read the rest of this entry »

Unconventional Drinking: “Working” the floor at The New York Bar and Wine Show

Brandy/Cognac, News and Dish, Tequila/Mezcal, Tips and Trends, Vodka, Whiskey No Comments »

Photo: Renata Baluk

By Ernest Barteldes

The New York Bar and Wine Show, an annual two-day convention that takes place at Midtown Manhattan’s Jacob Javits Convention Center, showcases what’s new in the beverage industry, from special registers wirelessly attached to bottles (to better control the drinks sold) to novelties like a Russian roulette-style game wherein a plastic revolver has a chamber that releases a shot of liquor to the lucky ‘winner’—if the ‘loaded’ chamber ends up in his or her hand (think bachelor parties and dorm rooms, if you’re wondering who would do this).

But the greatest attraction is, of course, the booze, and this year’s event had plenty, ranging from new liquor brands, international beers and wines to the latest ideas in mixology presented by different bartenders from all over the world. Read the rest of this entry »

Skip the Caipiroska: Brazilian cachaca brand defends its national spirit

Cachaca, News and Dish, Vodka No Comments »

By Ernest Barteldes

While living in Brazil, I remember ordering caipirinhas (the famous national cocktail made with muddled lime, sugar and cachaça) at restaurants and bars, and I was hit with the inevitable question: “de cachaça ou de vodka” (“Do you want it made with cachaça or vodka?”).

At the time, I didn’t think much of it. Although I did prefer the spiciness of the Brazilian national spirit, I also often recalled the hangovers I’d get from drinking the (mostly) mass-produced stuff they had there at the time, and most of the time ended up having the drink made from vodka.

The problem is that muddling lime and sugar and adding anything other than cachaça is not a caipirinha, but an imitation (some bars list the alternatives as caipiroska—with vodka—or caipirissima when made with rum). But since the general public was not complaining, they got away with it—until now. Read the rest of this entry »

The Boozehound Strikes Back: Why Drinks Over Dearborn needs to be saved

News and Dish, Spirits Just Sound Happy, Don't They?, The Fine Art of Mixology, Wine is Poetry in a Bottle No Comments »

By Michael NagrantBeer_Wall-200x149

“Second floor retail is murder,” says Kyle McHugh, aka “The Boozehound” and owner of boutique wine, beer and spirits retailer Drinks Over Dearborn (DOD). Though McHugh learned this truism in business school, he opened DOD on the second floor of an old office building called The Raleigh on Dearborn between Erie and Ontario anyway.

It wasn’t that he was the Evil Knievel of liquor retailers interested in spitting on MBA textbook theories. Rather, a greater truism trumped all: rent prices in the Gold Coast (an area he preferred for its affluent traffic) were a straight-up serial killing. McHugh figured he could better avoid the death of his business by executing his business plan the right way: get a bigger space to conduct classes, tastings and host a wide variety of interesting stock instead of compromising and blowing his life’s savings and small-business loan on a dinky little box on the first floor.

And in a business climate where faux anonymity and cloak and dagger is the new version of the Vegas-style blinking neon sign, who could discount McHugh’s decision? After all, the Lincoln Park restaurant Alinea doesn’t even have a sign and the popular Wicker Park cocktail lounge The Violet Hour looks like a graffiti-covered abandoned building.

If you build it, they will come, right? Read the rest of this entry »

Mark your calendars: National Lemonade Day is August 20

Drinking Events (yes, redundant, we know), Vodka No Comments »

We know, we hadn’t heard of it either. But when we did, we thought, brilliant! Then we thought, vodka.

Thanks to the folks at Luxbar for bringing this to our attention. You’ll find us there come August 20. (But if others are doing similar promotions, let us know and we’ll add them to the list.)

LUXBAR CELEBRATES NATIONAL LEMONADE DAY: $5 Signature Lemonhead Martinis
In celebration of National Lemonade Day, Luxbar is going grown-up by offering their signature Lemonhead Martini for only $5 (normally $11.50).  The cocktail features Veev Açai Liqueur, Three Olives Vodka, Chambord, and of course, freshly squeezed Lemon Juice. Thursday, August 20

LUXBAR
18 E Bellevue Place, 312.642.3400
www.luxbar.com

CITIZEN BAR CELEBRATES LEMONADE DAY
Chicagoans can soak up the sun and take advantage of Citizen Bar’s huge outdoor patio while enjoying Citizen’s signature Blue Raspberry Lemonade in honor of National Lemonade Day on August 20th.  For the entire month Citizen will offer this special cocktail for $7 a glass or $22 for a pitcher.

Citizen Bar
364 W. Erie St.
(312)640-1156
www.citizenbar.com

Infusing the Classics: Turning the fruits of summer into all-season savors

Bars of Summer, Spirits Just Sound Happy, Don't They?, The Fine Art of Mixology No Comments »

By Jonathan Silversteinim003665

Somewhere along the line, I discovered that I had both a talent for mixing cocktails and a tragically low tolerance for alcohol. After a few regrettable experiments, which I cannot remember but my former friends cannot forget, I decided to devote myself to the pursuit of quality over quantity.

The big obstacle I kept running into was the poor state of commercially available liqueurs and flavoring agents. Most of them are packed with artificial flavors and high fructose corn syrup, making them unfit for anything other than a Trixie’s candy martini, the kind garnished with lollipops and washed down with Diet Coke.

It turns out that it is ridiculously easy to infuse booze with flavors. Read the rest of this entry »