Booze Muse

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Soju’s Sojourn: Will Korea’s National Spirit Find Staying Power in the US?

News and Dish, Saki and Soju, Tastes of What's to Come 1 Comment »

Korean nationals certainly take pride in soju, their widely consumed national spirit that is ubiquitous in Korean-American communities throughout the country and is enjoyed in a variety of ways—chilled or mixed with a number of beverages, including bek-seju (a strong ginger-spiced wine), yogurt or even beer.

Soju is the second most consumed spirit in the world (according to a recent report by Forbes magazine), but when you bring it up around westerners not hip to Asian drinks, few have even heard of it. This is bound to change, since large producers like Jinro and Charm have been hard at work introducing the spirit to American audiences. Read the rest of this entry »