Vodka just got a little gayer. Halsted Vodka, which launched last month, gives fifteen percent of its profits to local GLBT charities in Chicago. Now after three years of development, it’s spreading from the gay bars to the rest of Chicago and beyond. Jennifer Schulze, one of Halsted Vodka’s five founders, explains how they got started and where the brand is headed.
What came first, the idea for vodka or the idea to give back to the LGBT community?
We were looking for a way to give back to the LGBT community. We did a lot of research and a lot of focus groups to come up with the product that has the most impact, and that led us to vodka. The gay community drinks more vodka than anybody else. It’s a huge part of the social fabric in a very positive, celebratory way. It is the spirit of choice in the community, so that’s how we ended up vodka. Read the rest of this entry »