Booze Muse

The art and craft of liquid inspiration

Amazon.Cocktail: Cedilla puts Açaí into Cachaça for an extra-trendy Brazilian liqueur

Liqueur, Spirits Just Sound Happy, Don't They?, The Fine Art of Mixology, Tips and Trends No Comments »

By Ernest Barteldes

A decade or so ago, the açaí berry was starting to get a lot of attention in Brazil, where many began consuming its pulp in a bowl mixed with granola or other ingredients to benefit from its antioxidant and energetic properties.

Word spread quickly, and soon the fruit—which is taken from palm trees that grow natively in the Amazon region—made its way to the United States market. The first company to exploit it stateside was Sambazon, an American company that specializes in exotic tropical fruit. Açaí has come to be regarded as a “super fruit” that is now featured in dozens of products, going from fruit smoothies to dietary supplements, conditioners and açaí-infused vodkas by Absolut and VeeV—the latter of which is used to make the “Veev a Loca” martini at the Signature Room on Michigan Avenue. Read the rest of this entry »

Taste of Brazil: Brazil’s cachaça is no longer a poor man’s drink

Cachaca, Spirits Just Sound Happy, Don't They?, Tips and Trends 3 Comments »

101_2072By Ernest Barteldes

While I was living in Brazil as an adult in the 1990s, the liquor known as cachaça was regarded as a poor man’s drink found only in corner botecos (dive bars) where a shot could be purchased for as little as fifty cents. Broke youngsters and college students would buy a cheap bottle in order to make homemade caipirinhas in spite of the horrible hangovers that would follow.

I remember that quite well—as a perennially broke student in my college years, I often found myself with an empty pocket. But only a few bucks were enough for the cheapest of poisons.

Today, however, cachaça is reaching a more refined audience thanks to the efforts of a handful of dedicated companies that have done a lot to bring the spirit to a higher level. “Cachaça is today in the same position that vodka, chianti and tequila were about fifteen years ago,” explains Steve Luttman, producer of Leblon, one of the more recent brands specially created for the international market. Read the rest of this entry »