Booze Muse

The art and craft of liquid inspiration

Taste of Brazil: Brazil’s cachaça is no longer a poor man’s drink

Cachaca, Spirits Just Sound Happy, Don't They?, Tips and Trends 3 Comments »

101_2072By Ernest Barteldes

While I was living in Brazil as an adult in the 1990s, the liquor known as cachaça was regarded as a poor man’s drink found only in corner botecos (dive bars) where a shot could be purchased for as little as fifty cents. Broke youngsters and college students would buy a cheap bottle in order to make homemade caipirinhas in spite of the horrible hangovers that would follow.

I remember that quite well—as a perennially broke student in my college years, I often found myself with an empty pocket. But only a few bucks were enough for the cheapest of poisons.

Today, however, cachaça is reaching a more refined audience thanks to the efforts of a handful of dedicated companies that have done a lot to bring the spirit to a higher level. “Cachaça is today in the same position that vodka, chianti and tequila were about fifteen years ago,” explains Steve Luttman, producer of Leblon, one of the more recent brands specially created for the international market. Read the rest of this entry »